We’ve helped MacY with:
The task was to develop a gin / tonic sales packaging, where tonic is always the same, but gin type and brand can vary in up to 14 varieties. At the same time, the packaging should radiate English gin time, with a focus on recycling and sustainability. The result was a packaging with variable inserts for the attachment of the various gin bottles – both in width and height. The packaging can be easily brought around by the consumer via integrated handles at the top. Black classic layout printed on a brown corrugated cardboard supports the message of recyclability.